Vicki Holgate
Opinion
24 August 2017
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Women’s sport is gaining a higher profile, but what will it take for brands to value female athletes as much as their male peers? Ahead of the Women’s Rugby World Cup final, FCB Inferno’s Vicki Holgate explores the untapped opportunity for brands.
About Vicki Holgate
Vicki Holgate is Chief Strategy Officer at FCB Inferno which uses ‘creativity with purpose’ to leverage the commercial and social value of brands and sports, including UEFA, This Girl Can, Fitbit, Zumba and BMW/Rapha.